Contrast Response

1)      First, the sound of The JUMP greatly contrasts with the background behind the water-scaled gray layer; however, that contrast goes throughout the entirety of the short film. The sound alone has a contrast, because in the background there is a light undertone, which seems to match the cartoon background more effectively, but the overall tone is the computerized tense tone. This more distinguishable tone matches more of the idea that this is a semi-serious proposition for students to take, that buildup of sound which relates to the idea of waiting before you’re about to jump head first into something. (Personally, as far as the computerized voices go, that contrast did not really work for me. It made me feel more fearful rather than amped to “JUMP”.) However, if there was no contrast then no one would take this film seriously, if everything matched well including having a more appropriate voice over, even if using the same words, no one would really take this advertisement seriously.

2)      This pure black background and white text is all the contrast that is needed here. It is used to draw the viewers’ attention onto some important information that people wishing to apply to The JUMP need to know. The music loses its tense tone and thus some of its volume and the female voice become more distinct and associated with important information, which is a contrast to the prior time. The words are the most emphasized, because sense this is a video people will be paying more attention to the screen than the words (at least that’s how it appealed to me).

3)      To go along with this video I think I would take the character “Dan” with “a bag full of Benjamin’s” as a main focus on the flyer, but in order to contrast and stay with the same them of the video. The background would involve something associated with digital; the first thing that comes to mind would be a water-scaled, black-and-white “Matrix” theme background. I think this would contrast, because it takes an old cartoon character and places him in the digital world, and the idea of the Matrix seems to be limitless. A lot of this piece has to do with sound and I’m not sure how that could be transposed onto the flyer. I know some of the words and information I would want on the flyer, like: The JUMP’s “Call for Papers,” the details about the information needed to be included in the submission, and maybe what this opportunity to arise to. However, I’m not sure how I would try and add contrast with the text to make it match the video, because the font they have would not seem to contrast enough (but maybe too much contrast would cause it to become ineffective).